548 replies to this topic

[Nuggle]

November is not looking like a good month for CNN: http://mediadecoder....coder&seid=auto

[Riceo]

A couple more write-ups for November ratings:

Piers Morgan Logs His Lowest-Rated Month = http://www.deadline....st-rated-month/
Cable news ratings: MSNBC secures second place = www.reuters.com/article/2011/11/30/us-cablenews-ratings-idUSTRE7AT03Y20111130

[Nuggle]

Last week CNN's day time programming outperformed prime time. CNN was ranked 34th (prime time) and 30th (total day), behind MSNBC and Fox News. MSNBC was 27th (primetime) and 31st (total day) and FNC was 4th (prime time) and 5th (total day). http://www.mediabist...ws-at-4_b101346

[modlib]

Last week CNN's day time programming outperformed prime time. CNN was ranked 34th (prime time) and 30th (total day), behind MSNBC and Fox News. MSNBC was 27th (primetime) and 31st (total day) and FNC was 4th (prime time) and 5th (total day). http://www.mediabist...ws-at-4_b101346

------ I saw CNN's press release on November's ratings and they are REALLY stretching to pluck out the good news. Primetime CNN has become a repetitive slog of child molester and missing children crime stories with politics sprinkled in. I would love to see CNN become more like the NPR of cable news - in-depth investigative reporting and interesting discussions among policy makers and technical experts. Erin Burnett is a vapid dimwit, Anderson Cooper is very talented but the show has become depressing, and Piers Morgan is highly inconsistent with some interviews being great but frequently has guests I have no interest in hearing about. C'mon CNN, step it up.

[Shinta]

2 million is good for CNN compared to its usual pull, but they still came third (total viewers) behind FOX and MSNBC for State of the Union coverage.

Address Analysis (10:17pm-10:28pm)

FNC: 4,249,000 / 1,303,000
MSNBC: 2,726,000 / 768,000
CNN: 2,653,000 / 1,047,000

GOP Response (10:28pm – 10:35/40pm)

FNC: 4,221,000 / 1,222,000
MSNBC: 2,411,000 / 686,000
CNN: 2,203,000 / 806,000

http://www.mediabist...684#more-108684

[joeywreck]

<p>Am I the only one extremely concerned that one day CNN would abandon all objectivity and journalism ethics to add opinion? The pressure from Fox News already destroyed MSNBC. Is CNN smart enough to realize that they cannot pull off opinion and that they are America's last 24/7 news network (unless you don't count the reruns)? When I look at these ratings, I just feel as though they're just getting ready for a bulldozer to destroy their programming.</p>

[Lazlo]

^^ Nothing would surprise me with CNN.

"January 2012 Ratings: CNN Has a Mostly Positive Start to 2012" http://www.mediabist...to-2012_b109554

[modlib]

January 2012 ratings were decent but it is obvious they got a bump from the debates and politcal coverage in general. If you follow the ratings on a daily or weekly basis, CNN gets beat by MSNBC quite regularly. CNN eeked out a victory in january but I doubt it will last. Poor Anderson can't keep carrying CNN primetime.

[Lazlo]

Nielsen data for Minnesota/Colorado Caucuses and Missouri Non-Binding Primary – Tuesday, February 7, 2012

Highlights:

CNN tops MSNBC during CNN’s live coverage block (7p-midnight) in target demo 25-54

CNN tops MSNBC in primetime (8-11pm) in key demo 25-54

CNN’s AC 360 tops MSNBC’s Lawrence O’Donnell in both total viewers and the demo

During CNN’s live coverage (7pm-midnight) of the GOP Minnesota/Colorado caucuses andMissouriprimary, CNN topped MSNBC’s regular programming in the target demo 25-54 (280k vs. 240k). During primetime (8-11pm) CNN also outperformed MSNBC in the demo (307k vs. 279k).

At 10pm AC 360 outperformed Lawrence O’Donnell in total viewers (932k vs. 919) and had a 54% advantage in the key demo (355k vs. 231k).

Compared to prior four non-event Tuesdays, CNN had the most growth increasing +51% in total viewers (857k vs. 568k) and +80% in the key demo (307k vs. 171k). MSNBC was up only 10% in total viewers (1.020m vs. 926k) and increased 41% (279k vs. 198k) in the demo; while FNC increased +14% (2.519m vs. 2.208m) and +20% (582k vs.487k) in the key target demo.

http://cnnpressroom....y-demomn-co-mo/

[Bubbles]

Hmmm. It's a little disappointing to see CNN's numbers considering I believe the other 2 networks mostly stuck with their regular schedule while CNN went all out with non-stop election coverage. An increase is an increase, but when you weigh it up with all the effort they put in, was it really worth it?

[newser]

I'd say it was worth it, not necessarily for the ratings, but to prove CNN is still the place to be when big news is happening. Until they figure out how to get rid of all the dumbed down content during their regular programming, I think this is the only area they can claim to be successful compared to what competitors are doing. And even though these election nights can be repetitive, I still find them appealing.

[modlib]

newser - you are so right. The ratings numbers to reflect that when big news happens, people still rely on CNN for great breaking coverage and election analysis. The ratings numbers also prove that in the everyday consumption of news, they just don't like CNN. The primetime coverage is just not very good and they keep trying all the wrong things to improve ratings. Yes, CNN could use some fresh faces and new talent - that always livens things up. The problem is still the content - totally dumbed down and sensationalized. CNN is still a trusted source of news so they have a reputation to capitalize on. I would like to see more in-depth discussion with smart people not just partisan pundits. Fareed Zakaria is a great example - people talk about an issue for a while not just a 30 second gunshot of random news tidbits. If the anchor doesn't have the depth to report on an issue for a long segment of the show, fire them!

[Hamil]

People turned to CNN in droves for breaking news coverage of Whitney Houston.

http://www.mediabist...ticular_b112067

[modlib]

People turned to CNN in droves for breaking news coverage of Whitney Houston.

http://www.mediabist...ticular_b112067

Absolutely right, Hamil. CNN is a trusted source in breaking news. Problem is, everyone very quickly tuned out...
http://tvbythenumber...12-2012/119826/

To paraphrase a quote in the link above, "Whitney Houston Death" is not a business model.
Here's Friday's numbers... WTF?!?!
http://tvbythenumber...10-2012/119554/

Ouch. Let's hope it is an anomaly.

[Xabat]

The GOP debate last night on CNN, moderated by John King, drew 4.734 million Total Viewers and 1.358 million A25-54 viewers, according to Nielsen final data. The Mesa, Arizona face-off was the least-watched debate on CNN since November and the 13th-ranked of the 19 debates measured by Nielsen.

http://www.mediabist...n-cable_b113360

It still handidly won its time slot, as did the analysis with Anderson Cooper at 10pm.

http://www.mediabist...397#more-113397

[Leeroy]

February ratings summary

CNN GROWS 31% IN M-Su PRIMETIME – MSNBC AND FNC LOSE VIEWERS IN FEB.

http://cnnpressroom....ecutive-months/

[Solar System]

Then you look at TVNewser's numbers and see the dire situation CNN is truly in.

[modlib]

Then you look at TVNewser's numbers and see the dire situation CNN is truly in.

That is so, so, so true. CNN is in a world of hurt during primetime. Yes, CNN has gotten a little bounce from debate coverage and the whitney houston spectacle helped their numbers but in the day-to-day performance of their primetime lineup, they are getting pummeled by MSNBC, let alone FOX. They are getting killed in the 6pm and 7pm hours and it is hurting AC360. I really like John King but maybe he is a little too flat to have his own show. Don't get me started on how embarrassingly bad and mis-cast Erin Burnett is for CNN.

[Bubbles]

March & Q1 2012: CNN Loses Half its Audience

http://www.mediabist...udience_b118255

[newser]

Yesterday was one of the worst days in quite a while for CNN (weekends excluded). Cooper's ratings at 8pm dipped to only 62k in the demo, a territory that even Campbell Brown rarely visited.

http://www.mediabist...il-19-2_b123787