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CNNMoney Switzerland


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#1 TheNEWS

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Posted 24 January 2017 - 04:24 PM

Switzerland is set to get a business news channel in english called CNNMoney Switzerland. The channel will primary focus on business and finance along with lifestyle and general news programming. It's the first country to get the CNNMoney branded TV channel.

Edited by TheNEWS, 24 January 2017 - 04:24 PM.

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#2 MVJR4

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Posted 25 January 2017 - 07:23 AM

Full press release: 

 

CNNMoney Switzerland to launch as country’s first national English-language business channel

 
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CNN International Commercial and MediaGo today announce plans for CNNMoney Switzerland – the first nationwide TV channel dedicated to business news for and about Switzerland.

 

Launching in the second half of 2017, CNNMoney Switzerland will be the go-to destination for Switzerland’s professional community to follow business news. The channel’s high-end audience will consist of senior leaders, CEOs and influencers based in Switzerland. Lifestyle content about high-end leisure activities that appeal to executive audiences will complement the Swiss-focused content.

 

CNN and MediaGo will work in partnership over the coming months to build the infrastructure, brand identity and programming schedule, recruit and train journalists and production teams, and establish CNN standards and practices for CNNMoney Switzerland.

 

The English-language channel’s output will feature original content out of CNNMoney Switzerland’s two hubs in Zurich and Geneva, each with a state of the art studio and news operation, covering Swiss business news and companies. Domestic content will be supplemented by international business news relevant to Switzerland supplied by CNNMoney’s multiplatform editorial teams.

 

The channel will be distributed free to air across a range of Switzerland’s cable, TVoIP and free-to-air operators, accompanied by a CNNMoney Switzerland website and social networks footprints featuring the latest Swiss and international CNNMoney content.

 

Commercially, advertisers will be able to work with MediaGo and CNN International Commercial to reach CNNMoney Switzerland’s highly-affluent business audience. In addition, an extension of the CNN International Commercial team will be based directly in Switzerland to combine the power of CNN TV and digital platforms for advertisers to reach international and Swiss audiences.

 

CNNMoney Switzerland is the latest expansion from CNN – both in terms of CNNMoney, which expanded internationally in 2016 with increased multiplatform programming and a CNN Moneystream app, and for CNN International Commercial, which has already established CNN-branded local channels in India, Japan, Turkey, Chile, Indonesia, Philippines and a digital-only presence in Greece. The channel will also increase CNN’s editorial footprint in Switzerland for newsgathering on business and breaking news.

 

“CNNMoney Switzerland is an important step in CNN’s commercial strategy to create businesses that deliver value to CNN whilst also giving audiences new touchpoints to consume and engage with our brand,” said Rani Raad, President, CNN International Commercial. “In this case, we are working in partnership with MediaGo to create the first standalone national CNNMoney platform and show our commitment to a particularly relevant and important market for international business. Only strong brands and distinctive content stand-out in a commoditised news landscape – and I look forward to CNNMoney Switzerland doing just that.”

 

“CNNMoney Switzerland is filling the void for a Swiss-focused leading business and lifestyle multimedia platform of national and international reach” said Christophe Rasch, CEO, MediaGo. “CEOs and CMOs of the leading swiss multinational companies and the 50 world leading NGO and sports organizations are looking for a way to engage in an English speaking national platform. CNNMoney Switzerland will be their partner inside and outside Switzerland.” Rasch added: “CNNMoney Switzerland targets the 4 million people in Switzerland (half of the country’s population) who speak English, either as a native language or as a second or third language and who are looking for a national media of international reach to get informed on the country’s business and lifestyle news.”

 

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#3 James Jayoma

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Posted 25 January 2017 - 08:36 AM

So, is this a sign that a CNNMoney Interntional channel is coming?


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#4 Jordy

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Posted 25 January 2017 - 02:07 PM

How random. No doubt a money making exercise, especially as it's home to Davos, and also buying influence.

My question is, how on earth will they fill an whole channel about business news in Switzerland, when they can't even properly fund and fill news programming on their international news channel?

Still bugs me how they write CNNMoney without a space, especially when the logo isn't even like that.

Edited by Jordy, 25 January 2017 - 02:09 PM.


#5 Revorushin

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Posted 25 January 2017 - 03:39 PM

I'm just surprised a country like Switzerland doesn't have it's own 24 business news channel yet.

#6 hfiles

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Posted 25 January 2017 - 06:57 PM

I'm surprised that CNN is trying to make another 24/7 business channel, given that they shuttered CNNfn in 2004.



#7 Revorushin

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Posted 25 January 2017 - 09:24 PM

I'm surprised that CNN is trying to make another 24/7 business channel, given that they shuttered CNNfn in 2004.

this is more of a franchise like those CNN networks in the Pacific

#8 CNN_Maryland

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Posted 26 January 2017 - 01:26 AM

Could Nina Dos Santos be headed there?

 

Also, I assume this channel will have limited live programming of its own. Just simulcasts and replays of CNN Money with Maggie Lake, Quest Express and Quest Means Business.



#9 Jordy

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Posted 26 January 2017 - 12:00 PM

Could Nina Dos Santos be headed there?
 
Also, I assume this channel will have limited live programming of its own. Just simulcasts and replays of CNN Money with Maggie Lake, Quest Express and Quest Means Business.


I doubt Nina would go there, because she has a young child maybe? Also the fact that she wasn't in Davos this year, but Becky Anderson (which seems to be doing alot of business stuff recently) was there instead.

Maybe she's falling out of favour at CNN?
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#10 Carolina Argentina

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Posted 26 January 2017 - 08:22 PM

I'm just surprised a country like Switzerland doesn't have it's own 24 business news channel yet.

 

Well it isn't very big.  And there are three main languages -- French, Italian and German plus Romansch. 



#11 Carolina Argentina

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Posted 26 January 2017 - 08:23 PM

Could Nina Dos Santos be headed there?

 

Also, I assume this channel will have limited live programming of its own. Just simulcasts and replays of CNN Money with Maggie Lake, Quest Express and Quest Means Business.

 

I asked her on Tweeter what was happening with her show and she didn't say there was another one in the works.  





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